Viral Health Campaign:“Diabetes– Not merely a question of type!”
A married couple over 50– that’s Ruth and Rainer. Healthy eating and sport are not a part of their lives. It’s no wonder that they are used as a counterpoint in a series of online explanatory films that deal with the complex disease that is diabetes, produced by mc on behalf of the German Diabetes Center(DDZ). These figures are introduced in the video“The Photo Album”.
mc TV produced the video for the German Centre for Diabetes as a viral marketing tool for the campaign“Diabetes– Not merely a question of type!”. The viral-spot grabs the viewers’ attention with the help of creative images. The video highlights preventative measures for diabetes and provides recommendations for healthy eating.